Taylor Swift’s fans make wristbands that spell out her song titles and lyrics, then give them away them at concerts
The wristbands give fans a way to make a connection
They help people feel like they belong and realize they’re not alone
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Gabby and her mom went to a craft store to buy beads. It was two weeks before Taylor Swift was coming to Cincinnati. The aisle was filled with moms and daughters searching for the letters they needed for the friendship wristbands they
planned to make. Gabby, home from college for the summer, and her mom, an immigrant who as a kid made bracelets of coconut leaves with her friends, set up a table in a spare room. They sat together for hours, playing Swift’s music and making more bracelets than they could fit on their arms. Some nights Gabby would find her mom up late sitting in the room alone, listening to the music and making bracelets. She would join her.
Taylor Swift-inspired friendship bracelets
Some of Gabby and her mom’s bracelets on their crafting table. They spell out the names of a Taylor Swift album and songs, photo: Gabby
A month before the concert, Jess and eight of her friends spent the night in Pittsburgh making friendship wristbands, playing Swift’s albums, and talking. They’ve been friends for more than a decade, but the bracelet-making gave them a reason to take time out of their now busy lives to be together. As her job and her passion, Jess is a third-grade teacher.[1] When her students found out she was going to see Taylor Swift, some of them, too young to attend the concert themselves, made wristbands at home and gave them to her to wear to the show. In that way, a small part of them would be there with her.
In a song about being strong enough to make it on your own, Taylor Swift sings the lyric, “So make the friendship bracelets.” These five words sparked an enormous network of connections between people, facilitated by wristbands spelling out Swift’s song titles and lyrics.
Taylor Swift-inspired friendship wristbands
Taylor-Swift-inspired friendship wristbands, with downtown Pittsburgh in the background, photo: Haley Brennfleck
Friendship bracelets aren’t new. Neither is the role of jewelry in linking people together.
For thousands of years, jewelry has connected us to people we care about. Moms give daughters milestone birthday presents, and life-long friends share broken heart necklaces in elementary school. Rings wed partners in marriage and heirlooms remind the living of loved ones who’ve passed on. I remember making a bracelet to give to my favorite teacher at the end of first grade. Jewelry’s always tied us to those with whom we are close. Swift-inspired friendship wristbands are now connecting us to complete strangers—people we don’t know at all.
Taylor Swift-inspired friendship wristbands
Gabby, ready for the concert, photo: Gabby. Swift considers 13 to be her lucky number. She references it frequently, and for many of her tours prior to 2013 would draw the number on her hand with eyeliner before each show. Fans still do it
Gabby describes herself as really shy. She says she would never just walk up to someone and talk to them. But at the concert, she held a baggie full of bracelets and people came right up to her. They traded and gave away theirwristbands while talking about their favorite songs. Like many of us, for lots of reasons, Gabby says she doesn’t always fit in. But at the concert, she did. “I was so happy there,” she says.
The night of the concert, Jess and her friends met up, wearing their wristbands, and began trading them immediately upon entering the stadium. She went home with twice the number of bracelets she had brought. She described the exchanges as quick, filled with hellos, smiles, and compliments. For Jess, the energy was electric and contagious. She describes it as “my most joyful concert experience.”
Taylor Swift-inspired friendship wristbands
Jess and her friends wearing their bracelets, photo: Haley Brennfleck
When you look at the people at Taylor Swift’s concerts, wearing sequins, flowy dresses, and tour T-shirts, it’s clear that they’re fans of the same music. But as Sean Lauer, a sociologist who specializes in friendship, explains, the friendship bracelets add something more. They provide a prompt for contact, an acceptable and even expected opportunity to have a quick but meaningful connection with the people around us.
The bracelets come at a time when many of us feel alone even in a room full of people, when we’re suspicious of each other, when we go over every word that we said to someone else, feeling more embarrassed each time we think about it. The wristbands reduce the risk of reaching out to someone, and they allow us to feel comfortable when someone approaches us. The wristbands make it totally normal, not strange, to walk up to someone and say, “Hi!” We know what’s going to happen; we know what to do. Everyone is interacting, aid
ed by the wristbands.
Kolton Babych’s gold paper clip necklace
Kolton Babych’s gold paper clip (@koltonbabychfinejewelry), photo: Ben Owens Photography. Babych is a Taylor Swift fan who’s seen her perform every time she’s come to his home city of Vancouver.
Jewelry is a connector that attaches people together. It makes me think of the gold paper clip Kolton Babych[2] uses in his necklaces. The paper clip doesn’t serve as a clasp closing the circle off. Rather, it’s a link bringing two sides of the necklace together. Sometimes the sides are quite similar and clearly belong together. Other times, the sides are so different that they don’t seem to fit together at all, but the gold paper clip makes the connection.
News articles report on the many celebrities and powerful people who attend Swift’s concerts and receive arm-fulls of bracelets from other fans. Security personnel and concession staff collect them, too. Little-known girls and Swiftie-famous influencers come together. A professional football player tried to use a friendship bracelet to share his phone number with Swift at her concert. She didn’t get the bracelet, but the attempt got her attention. Like the pin swap among art jewelers,[3] the bracelets link people across similarities of interest and differences in status.
Taylor Swift-inspired friendship bracelets
Kids with Taylor-Swift-inspired friendship wristbands, photo: Carrie Yodanis
A survey measuring the demographics of Taylor Swift fans in the United States found that, with some exceptions, the “avid” fan base surprisingly reflects the makeup of the US population. wristbands recite, in beads, lyrics about being screwed, rejected, vengeful, wrong, awkward, and embarrassed, but also about finding love, strength, and memories of really good moments—stuff that everyone, no matter where they stand, can relate to.
The swapping of these bracelets is unlikely to lead to decades-long friendships. As the sociologist Lauer explains, science shows it would be impossible to have as many friends as we have friendship wristbands. We simply can’t maintain that many relationships.
The people we exchange with may not listen to a problem we have. We’ll probably never go to a restaurant, an exhibition, or anywhere outside of the concert with them. We won’t call on them for a favor when we’re in a jam. But these fleeting interactions with strangers help us feel like we belong. They make us realize that we’re not alone, and they therefore increase our happiness.
Taylor Swift-inspired friendship wristbands
Gabby and her mom outside Taylor Swift’s Eras tour concert, photo: Gabby
Coming off the pandemic years of no contact with strangers, staying at home, keeping six feet apart, not touching each other or something someone had touched without first sanitizing, the friendship wristbands feel quite intimate. People make the wristbands with their hands, wear them, then take them off their body and give them to someone else to put on theirs.
And the scale of these interactions is massive. So far, millions of strangers have passed on tens of millions of friendship bracelets in a network of exchange that will continue to span the globe as Swift’s tour continues over the next year. This reach extends far beyond the three-hour concert.
Taylor Swift-inspired friendshipwristbands
Gabby and her mom—one hand each—inside the Taylor Swift concert, photo: Gabby
Back at college, Gabby still wears her wristbands and people keep coming up to her, commenting on them, talking about their favorite songs. A friend who couldn’t attend the concert got a bracelet from another friend who went. “I felt like I was there,” he told Gabby. Her study group, all of whom love Swift but not all of whom were able to attend the concert, listen to a Taylor Swift playlist as they study. They’re going to hold a friendship bracelet-making session soon. When she goes to see Olivia Rodrigo later this year, Gabby and her friends are going to make bracelets for that concert, too.
Jess also continues to wear a few of her favorite wristbands months after the concert. They “hold so many good memories for me,” she says. She and her friends went to see Swift’s concert movie together and they took their wristbands with them.
Taylor Swift-inspired friendship bracelets
Jess after the concert, back in the classroom, photo: Jessica Porter
I went to see the movie on opening weekend. In the bathroom after the film, strangers gathered around the sinks holding Taylor Swift movie popcorn buckets filled with friendship wristbands. They squealed, laughed, and cried. “Do you want one?” “Oh my god, thank you!!” “I love that song!” “I’m going to cry. I always cry during that song.” I was busy watching and listening to it all and only after I left did I realize that I didn’t get a bracelet myself. I was kind of bummed.
On Monday when I got to my office, there was a friendship bracelet with a note. Gabby had made one for me. “Thank you for talking to me,” she wrote. I, too, had been
grateful that she took the time to talk with me.
As the months pass and the fuss over the wristbands fades, and as fans stop wearing them and journalists stop talking or writing about them, it won’t matter. It really isn’t about the Eras tour, or about Taylor Swift, or her music, or even the jewelry. The friendship bracelets just let us realize and experience what has long and always been true: we are all connected.
Click here for more information about wristbands: https://www.topwristband.com
Reference Website: https://www.billboard.com/music/music-news/taylor-swift-safe-and-sound-untouchable-sao-paulo-brazil-eras-tour-1235510498/
